New Delhi | Surat

© 2018-19 by Basic Roots Consulting

Tel: 

 

+91 95992 00879

+91 98331 16413

+44 208 133 7589

Knowledge Services & Strategy Advisory

Basic Roots is a provider of high-end knowledge support services for corporates, family offices, fund and asset managers, investment banks, research firms, SMEs and start-ups. We deliver quality products, content and services enabling our clients to achieve operational efficiencies while keeping their costs low. Basic Roots provides them with dedicated teams to support across functions including data analytics, valuation, research, financial modeling, and competition analysis.

 

We also consult mid markets and SMEs and help them streamline their business strategy, processes and financial goals and devise methodologies to achieve them. We endeavor to make the company market ready from a fund raising perspective - equity or debt

 

Accessing Capital

Being able to raise timely capital, be it debt or equity, is imperative to drive growth in a business. Basic Roots offers a range of services to support companies during the entire fund raise life cycle including preparing financial models and pitch decks, reaching out to investors and lenders, managing due diligence, drafting and negotiating term sheets and finally facilitating deal closure. 

Ratings Advisory

As the broader credit environment continues to tighten, it is imperative that corporates focus on optimizing their credit ratings. This can directly impact both the ability to access debt capital as well as the cost of debt that is secured. At Basic Roots, we guide companies through the entire credit rating process including preparing financial models and company information memos, selecting and partnering with rating agencies, corresponding with rating analysts on behalf of the company and ensuring that the right message is being communicated. We also provide company management with key financial advice that can enable businesses improve their overall credit rating. 

Strategy Consulting

Our strategy consulting and advisory services focus on providing clients with optimal and sustainable solutions to drive business transformation and long-term growth. By bringing together several years of experience in business analysis, we support clients through key decision-making processes - right from developing first insights to implementing strategic plans. Key areas where we provide consulting services include: Business Strategy Implementation, Market Growth and Business Transformation. All of this is backed by our powerful knowledge and analytics platform.

Financial Models and Business Valuation

Accurate, scalable and flexible financial models enable enterprises to make informed business and financial decisions. At Basic Roots, we work with our clients to develop detailed models that can be used for myriad applications such as investment analysis, budgeting, decision making, financial statement forecasting, M&A, and corporate valuation. Our three-pronged approach to valuation through a combination of DCF modelling, market comparable and recent transactions, ensures that we deliver accurate analysis for our clients. 

Corporate Communications and Investor Relations

Accessing Capital

Being able to raise timely capital, be it debt or equity, is imperative to drive growth in a business. Basic Roots offers a range of services to support companies during the entire fund raise life cycle including preparing financial models and pitch decks, reaching out to investors and lenders, managing due diligence, drafting and negotiating term sheets and finally facilitating deal closure. 

Ratings Advisory

As the broader credit environment continues to tighten, it is imperative that corporates focus on optimizing their credit ratings. This can directly impact both the ability to access debt capital as well as the cost of debt that is secured. At Basic Roots, we guide companies through the entire credit rating process including preparing financial models and company information memos, selecting and partnering with rating agencies, corresponding with rating analysts on behalf of the company and ensuring that the right message is being communicated. We also provide company management with key financial advice that can enable businesses improve their overall credit rating. 

Strategy Consulting

Our strategy consulting and advisory services focus on providing clients with optimal and sustainable solutions to drive business transformation and long-term growth. By bringing together several years of experience in business analysis, we support clients through key decision-making processes - right from developing first insights to implementing strategic plans. Key areas where we provide consulting services include: Business Strategy Implementation, Market Growth and Business Transformation. All of this is backed by our powerful knowledge and analytics platform.

Financial Models and Business Valuation

Accurate, scalable and flexible financial models enable enterprises to make informed business and financial decisions. At Basic Roots, we work with our clients to develop detailed models that can be used for myriad applications such as investment analysis, budgeting, decision making, financial statement forecasting, M&A, and corporate valuation. Our three-pronged approach to valuation through a combination of DCF modelling, market comparable and recent transactions, ensures that we deliver accurate analysis for our clients. 

Corporate Communications and Investor Relations

A focused corporate communications approach can allow enterprises to make the 'right' first impression to both investors as well as customers. Services offered by Basic Roots include managing investor relations, drafting annual reports and other corporate communications, and preparing company profiles.

Bespoke Research and Analytics

Our bespoke research services include industry analysis, market studies, competitive landscaping and competitor profiling. The focus is to enable corporates better understand the overall industry, the strengths and weaknesses of competitors, the strategy being deployed by each player in the market, customers behavior, market segmentation, and growth opportunities.  We also provide on-going sector monitoring services to track and aggregate relevant market information for our clients.

Our Services

We offer a range of financial and strategy consulting services that support enterprises through the entire business cycle. With over 20 years of experience in leading firms such as Barclays, Lehman Brothers, Enam Securities, and Axis Capital, we have put together a platform that is at par with the best in the industry.

Arindam has over 11 years of experience in fund raising, capital markets and equity research. He has previously worked at Amp Solar (Delhi), Azure Power (Delhi), Barclays (New York and London), and Lehman Brothers (Mumbai). Arindam is an MBA from IIM Lucknow and a has a Degree in Engineering from Delhi University.

Principal

ARINDAM BASU

Sonal has over 11 years of experience in capital markets, fund raising (IPO, PE) and Mergers & Acquisitions. She has previously worked as an Investment Banker at Axis Capital (Mumbai), Enam Securities (Mumbai), and Lehman Brothers (Mumbai). Sonal is an MBA from IIFT, Delhi and has a Degree in Engineering from Jodhpur University. She is also a CFA (US) charter holder. 

Principal

SONAL BIYANI

Rupesh spent a decade at Lehman Brothers and Barclays in equity research in sustainability and clean technology, ranking first in the Institutional Investor survey. Prior to this, Rupesh worked at PwC in the Corporate Finance practice.

Rupesh is a chartered accountant and Freeman of the City of London. He is an expert reviewer in various publications with the World Economic Forum, the OECD, Prince of Wales Sustainability unit and the United Nations relating to sustainable development.

Senior Strategic Advisor

RUPESH MADLANI

Sheeba is a startup investor and advisor, with deep experience in strategy and operations. She has worked with leading venture capital firms such as IDG Ventures and the seed fund and accelerator, Axilor. Having worked in the Indian startup space since 2011, especially with startups in eCommerce, Fintech and Enterprise SaaS, has given her a deep understanding of the industry and market. In her current role, she manages the portfolio of startup and VC investments for the family office of one of Indias leading technologists.

Sheeba has also worked with global teams at companies such as Nomura (formerly Lehman Brothers), Fidelity Investments and Thomson. She has an MBA from IIM Kozhikode, majoring in Finance and Operations.

Strategic Advisor

SHEEBA D'MELLO

The Team

Our team comprises of professionals with rich experience and in-depth understanding of various sectors and their dynamics. We bring together, over 20 years of experience in fund raising, M&A, strategy consulting and research. The team has worked on close to 25 transactions with a total deal volume of more than $3 billion.

 
CORPORATES
INSTITUTIONAL INVESTORS
INDIVIDUALS

Our Clients

We provide support services to a diverse range of clients spanning from Institutional Investors (private/public equity, fixed income), HNIs, investment banks, corporates, SMEs, start-ups and entrepreneurs,  and more. Click on the relevant link below to learn more about our how we can provide support to your specific needs